Dear Preferred Virtuoso Agency Partners,

We are excited to share an update based on the valuable feedback you provided. To create greater efficiency and simplicity for you and your travel advisors in 2025, we are combining the ABC•CCRA Premier Privileges Program and the Advantage for Virtuoso program.

The newly combined program will continue to have all the benefits your travelers are accustomed to within our amenities-based program, in addition to providing you with better access to book more of the participating properties via the hotel companies’ websites.

Rate Code: Moving forward, both programs will operate under a single rate code: AOM.
Consistent Benefits: All of your travelers will enjoy the same excellent benefits as they do today.

To ensure a smooth transition for the new year, we kindly request that all partner agencies update their Global Distribution Systems (GDS) to reflect AOM as the rate code. This change will enable seamless access to the program benefits for your travelers.  Please note, there is no change necessary for the standard 58,000+ property ABC Premier Hotel Program – you may continue access that via the ABC rate code.

For Sabre Agencies, please read the following:
To enable viewership of these rates on your side, you will first need to perform the following Sabre entry string for the AOM rate code to update your HIC tables. Please remember, the person who will be entering these strings must have Supervisory permissions and first be signed-in with a “9” duty code and a SUBMGR keyword.

HIC‡AOM-ABC PREMIER PRIVILEGES‡O9J0/X

As a reminder, Premier Privileges is ABC•CCRA’s VIP program featuring a collection of the most exquisite
4- and 5-star properties from around the globe, all with commissionable rates!

Exclusive amenities include free Wi-Fi plus 4 of the following 6 amenities:

– Welcome amenity –
– Daily breakfast for two (full or continental) or equivalent F&B credit –
– Same day cancellation –
– Early check-in guaranteed (at least one hour before) –
– Late check-out guaranteed (at least one hour after) –
– Upgrade on arrival, based on availability –

We deeply value your partnership and your input, which drives our commitment to improving processes and enhancing the traveler experience. If you have any questions or require assistance with this update, please don’t hesitate to reach out to our team.

This program rate code change is effective for room nights booked for stays in January 2025 and beyond.

For additional information please contact:
Kelly Wagner | Vice President, Agency Solutions
kwagner@abcglobalservices.com